Channel conflict and resolution paper Assignment

Channel conflict and resolution paper - Assignment Example The emergence of electronic commerce has resulted in new business models that proffer marketers with opportunities such as access to diverse markets and reduced business expenses. E-commerce also comes with a bunch of challenges such as channel conflict in many businesses to date (Webb 96). The manner in which a business manages the aforesaid channel conflict is a pertinent aspect in its success. A marketing channel is a set of mutually dependent firms engaged delivering a product or service. Multiple channels arise when a company employs separate channels to sell the same products to markets differing in some important way. A multichannel conflict occurs when the producer/ manufacturer have established two or more different channels to sell the product to the same target market. For illustration, a motor company may have its own retail showroom, authorized dealers, and also sells online. Sometimes, the middlemen come in conflict with the manufacturer, employing both direct and indir ect channels of distribution. Such a conflict is known as the multichannel level conflict. A conflict may arise when a producer’s franchise prices its products lower than the middlemen, wholesaler or dealer. Conflicts can also arise when a producer sells a larger range of products through its own outlet than through the wholesaler or retailers (Webb 98). This discussion explores the role that suppliers play in managing conflicts between multiple channels. Suppliers can employ the marketing mix variables to manage multichannel conflict. Pricing Price is one of the prominent factor in which the most channel conflict is generated. Intermediaries closely watch what manufacturers or producers do through the online channel of distribution. Intermediaries express concerns regarding producers’ site and interpret it as a move to lessen their role with the customer. As a result, suppliers have started acknowledging that their channel partners will see and react to everything the y put on the internet. In order to reduce conflicts, suppliers have chosen not to place and offer discounts on the internet in a bid to reduce price related conflicts (Brennan,  Canning,  and McDowell, 316). Distribution An internet channel of distribution has a key limitation in that it does not have the ability to offer physical delivery of tangible products. Suppliers work in conjunction with other channel partners to carry out the fulfillment role of orders placed on the internet. For illustration, HP employs this aspect of involving channel partners to drive its online sales efforts. By involving other channel partners in the sale serves to manage and avoid cannibalization the channel. In addition, by involving channel partners, suppliers build trust and cooperation between the intermediaries and prevent unwarranted channel conflicts (Webb, 100). Promotion Promotion entails persuading customers to purchase a product. An internet channel of distribution gives suppliers a fav orable opportunity to promote their product offering directly to the end users. However, in order to avoid conflicts with other channels of distribution, suppliers are cautious on providing detailed product information along with search engines (Saxena 463). However, they choose not to accept orders online. Moreover, suppliers actively promote their channel partners on their websites, as well as permitting them to place their own adverts. Product Suppliers also manage their online product offering in a

The level of the different agencies in the administrative structure of Term Paper

The level of the different agencies in the administrative structure of the Federal Government - Term Paper Example The United States of America has different categories of agencies which ease the operation of the federal government given the nations’ size and population. Each of the agencies has its own line of operation which makes a significant contribution the government duties. It also provides support to the department of defense under which it is formed. The US Bureau of Land Management is an executive department agency found within the Department of The Interior. This agency is responsible for administering public lands in the United States of America. It has an office of law enforcement and security which is also a Federal Law enforcement agency in the federal government of the United States. The Environmental Protection Agency of the United States is an independent agency of federal government. This agency is responsible for protecting both the environment and human health. It does this through writing and also enforcing regulations derived from the laws made by the US congress. T he United States Secret Service Agency is an executive agency. It is also a law enforcement agency which is found in the department of Homeland Security of the United States as suggested by Gaines (2001). Appropriation Subcommittees Responsible for Jurisdiction over Each Agency’s Budget Request The Appropriation subcommittees usually work off the budget request of the administration and the previous year’s bills expenses while including any of the upcoming congress priorities. There are twelve appropriation subcommittees each comprising of twelve members. ... Each year it is the mandate of the congress to pass appropriation bills for water and energy development. This budget incorporates funding, studies maintenance and the construction of particular projects. The House Interior and Environment Appropriations subcommittee is responsible for the budget request of the bureau of Land Management as suggested by Congress (2003). The Interior and Environment appropriations Committee has jurisdiction over the Environment protection agency of the us regarding the age n cy’s budget request. The Interior and Environment appropriation committee is under the chairmanship of Mike Simpson. The committee constantly criticizes the agency’s budget to ensure that it is in line with planned projects. It hand les issue such as handling interior bills as it is one of the tough bills the congress needs to pass. The homeland and security appropriations committee is responsible for jurisdiction over United States Secret Service agency’s budg et request. The committee is also responsible for other agencies related to homeland d security such as transport security administration, United States coast guard among others. It is also responsible for fun ding state and other local preparedness efforts. The budget from the subcommittees usually forms approximately twelve percent deduction of the President’s budget proposal. The homeland security appropriation subcommittee is currently chaired by Mary Landieu who is a democrat from Louisiana. The Environment Protection agency is also under Interior and Environment appropriation committee chaired by Mike Simpson. The subcommittee here approves annual spending bills of he environment al protection agency.