Management of International Business Essay Example | Topics and Well Written Essays - 2500 words

Management of International Business - Essay Example The role of private capital cannot be neglected as far as the economic development of a country is concerned. Shell is the most influential or biggest oil company in the world. They are one among the bests as far as the commitments to social responsibility are concerned. Apart from one or two incidents, Shell behaved ethically and demonstrated their social commitments in most of the times. They promise less and deliver more. Germany is one among the most influential countries in the world as far as economic growth and size are concerned. After the unification of the Germanys, the unified Germany is more stable politically and economically. Germans are keener in giving more humanitarian look to their economy and hence they will never allow any companies to function in their soil against the will of the public. Shell can operate or expand in German soil if they are able to implement business strategies suitable to the German culture and tradition. This paper analyses corporate social r esponsibility commitments of Shell Company and their future prospects and growth potentials in Germany. Introduction â€Å"Royal Dutch/Shell Group of Companies is one of the largest global groups of energy and petrochemicals companies with around 101,000 employees in more than  90 countries and territories† (About Shell, n. d). ... Germany is one of the prominent countries in the Europe. After the unification of West and East Germanys in 1989, unified Germany has attained a significant role in international arena. The Hitler era is over and the current Germans are keener in working for the growth of their nation rather than expanding their nation to different territories. In other words, Germany is a good place for investments at present because of the better political and economical climates. Organizations which are ready to obey their international obligations can select Germany as a safe place for investments at present. Germans value socially committed organizations very much and they consider the track records of organizations with respect to social responsibility, while purchasing something. Corporate social responsibility of Shell Kotler and Lee (2004) have pointed out that CSR is the â€Å"commitment to improve community well-being through discretionary business practices and contributions of the corpo rate resources† (Kotler &Lee, 2004, p.3). Most of the Shell companies are operating independently in each of the countries, by the people who know the needs of the community and the environment well. They have the authority and autonomy to make all normal business decisions (Nehring, 2002).One of the major success factors of Shell Company is their respect to the community in which they operate. While most of the competitors concentrate only on reaping the profits, Shell is keener in spending a portion of their profit for the wellbeing of the society or community in which it operates. They are giving more emphasize to the environmental protection and hence no major