Mercedes Cars Company in Doha Market Research Paper

Mercedes Cars Company in Doha Market - Research Paper Example This paper will present competition that Mercedes may face in the Doha automobiles market. With the help of this report, recent developments are also going to be discussed. Furthermore, the report will also present the details of entry of the organization into the market. Different financial facts and figures are going to be discussed regarding the new venture of Mercedes Cars Company. There are almost 60 automobile dealers in the Doha market. Being the capital city of the state of Qatar, the Doha market is highly competitive in nature. A number of top manufacturing automobile companies have their dealers in this particular market. It has been noticed that the market has registered impressive growth within the automobile sector. This is the reason that each and every automobile manufacturing company is competing very hard with the aim to increase their market shares in Doha. The market trends show that the demand for BMW cars is rising in the market, and as a result, BMW has register ed high selling figures. The year to year sales has increased by 30% when just considering its BMW 5 series model. BMW 7 Series model also was seen to produce higher sales in the market, as opposed to several other cars. It is very clear from the above facts that Mercedes Cars Company faces competition mainly from BMW car dealers. Apart from that, people of the city are greatly attracted to cars that do not belong to such big brands. Thus, this again points to the ever-increasing competition that exists in the automobile industry. As a result, there are lots of options in the Doha market for the public to choose from, ranging from top automobile manufacturing companies to small and newly entering brands.