Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the ready of sub-brand Mia, a line of jewellery targeted at regulateing women. The line comprises two discrete designs directions one in the advanced(a) and some other in the ethno contemporary space. Mia is meant for women on the go, who argon engaged in various professions and mystify a well-established accessory ensemble, unfortunately excluding jewellery. okay jewellery that work women buy is broadly speaking for traditional do, and do not remove an offering for their daily wear in the market.Tanishq is best suited to understand the involve of these consumers and has put together a terrifically crafted, well designed jewellery ingathering, which allow make them love to go to work. This collecting is high on design quotient, blithesome in weight, affordable and apt for todays ultramodern woman. Mia has over 100 designs priced at Rs 5,999 forwards and the collection is available across the cxxx Tanish q outlets in over 76 towns. The impersonal is to take jewellery wearing occasions beyond weddings and special events.Kulhalli ,vice president (retail, merchandising and merchandise) believes targeting the five meg working women is bountiful opportunity as increasing divine guidance levels and the number of women entering the workforce forget drive spending. The new sub-brand will besides help open up a new consumer age group, in a jewellery market where bulk of the gross revenue is in the 30-60 age group. DESIGN philosophical system Mia Tanishq is a stunning range of fine, urban-chic, affordable jewellery starting at Rs. 999 altogether crafted for Working Women to ensure that youre appreciated in your work place and makes you enjoy your work life worry never before. found on 2 design directions, involve (no beginning and no end Infinity) and thrill (Born to Blossom Born to Shine Floral), this collection is truly a winner at work. Truly capturing the essence of the urb an, independent working women, Mia is inspired by the individuality of each one of you and truly projects power, confidence and taste. swot ANALYSIS Strengths 1. It has a young and modern approach and designs are urban chic. 2. low-priced price ranges are starting from 5999 3. announce strategy is strong and convinces the audience. 4. Market amplification is right-hand(a), available at various outlets impuissance 1. Strong competitors 2. Gold Perception Since specie is usually considered as an investment and the lucky prices are volatile. 3. Gold buying is chiefly considered a ritual for occasions like wedding and other important functions .Opportunities 1. send audience is the working class woman in India, around 5 million woman are working in India in point 1 and Tier 2 cities so it is a ample opportunity. 2. With Globalization, lot of opportunities in the international market. 3. It is a sub brand of Tanishq the leading jwellery makers , and has good market share in In dian jwellery industry. Threats. 1. Tough competition with other jwellery brands. 2. local anesthetic jwellery shops 3. Government regulations 4. Significance on Gold.