The extent of bankers' awareness, attitude towards social enterprises Dissertation - 2

The extent of bankers' awareness, attitude towards social enterprises business modes and social enterprises' ability to at - Dissertation Example This research is mainly descriptive and exploratory in nature. Research approach can be qualitative or quantities or mixed. Since, the present study deals with qualitative variables and it is of exploratory and descriptive nature, employing a qualitative research approach will be the most appropriate one. Quantifying awareness or attitudes of bankers or ability to wiliness of social enterprises is not quite possible. It would be more suitable to gather some qualitative and subjective ideas regarding these variables. (Kotler, 1972) In a qualitative study data is generated on the basis of the participants’ opinion regarding a particular topic. A research of qualitative nature is helpful for examining any case thoroughly. As highlighted by Creswell (2001), a qualitative study generally shows a tendency of gathering data in natural settings. In a qualitative research, collected data usually takes into account the beliefs and point of views of the researchers and the sample partici pants who are being scrutinized, through the utilization of different types of research instruments. Research tools that are employed to assemble the data are personal observations, focus groups study, case studies and interviews (Creswell, 1994). Research Instrument For conducting a qualitative study, the technique of surveying seems to be the most appropriate one. Researchers employ surveys to obtain specific knowledge about certain individual’s awareness, beliefs, perspectives, preferences and the level of satisfaction regarding some specific aspects. For the purpose of present study primary survey seems to be the most appropriate one where a sample of bankers and managers of social enterprises has been chosen and asked a range of questions through the process of interviews. (Kotler, 1972) Interview is regarded as an extremely valuable and influential tool for carrying out researches, mainly qualitative studies. At the time of conducting any research, a bunch of selected i ndividuals are interviewed for examining what an individual in reality think concerning a specific matter. Interviews facilitate researchers in accessing the standpoint of those individuals who are being confronted with a bunch of questions related to the topic of a research. By means of interviews it becomes feasible to discover some vital things pertinent to a research topic that can not be achieved or observed otherwise. Interviews also assist in revealing the meanings of some specific things associated with the behaviour pattern of individuals, their feelings, habits etc. (Burns and.Bush, 1995). Additionally, the technique of interviewing also represents a tool of collecting data systematically through asking various types of questions, listening to those questions attentively and recording or noting the responses to those questions precisely. By means of the technique of interviews, a researcher obtains an access of an extensive range of knowledge, various sorts of circumstance s and a variety of experiences that could not be attained otherwise. While conducting interviews, researchers may face a huge probability that a candidate would explain some confidential or susceptible behaviour, pertinent to the interview’s topic, which happened in past or in some places that are unreachable for the researchers. Interviews are capable of providing definite information