Got milk Case Study Example | Topics and Well Written Essays - 500 words

Got milk - Case Study ExampleThe channel will excessively lose its operating license and in the process face prosecution for non maintaining health standards in the production of food products. The management of the business and in particular the procurement discussion section should be help responsible when products are manufactured by using contaminated milk. The procurement department should be held liable since they are charged with the task of acquiring and testing raw products (Hartley & Bruckmann, 2002).A CRM musical arrangement would amaze been very useful in the process of communicating issues regarding milk production in the run chain. A CRM would have helped in learning all aspects of a customers behaviors and needs, and use this teaching for better company management that is performing damage control. Through a CRM, the management of a milk production company can embark on damage control by informing customers on the problem that has occurred during the productio n process. The management will have to provide an official apology to customers this will stake a signal to customers that the management is truly sorry about the unfortunate situation. A company would also perform an effective damage control using the CRM, by offering efficient customer assistant and providing customers with high standardized milk products (Hartley & Bruckmann, 2002).As much as maintain ethical behavior is important, appraise for human life is equally important. I do not agree with the act of sentencing the middlemen to death. The middlemen would have been sentenced to prison as the dairy boss was sentence to life imprisonment. The act of sentencing to death is very extreme. The court would have opted for a different form of sentencing instead of death sentences. The United States is governed by a democratic government, and in essence, it should not consider implementing similar laws as those of